Step 2: Break the codes and innovate where no one has ventured!
Calixte started with a simple principle: "If we want to make REAL alternatives to spirits, why not start with REAL Spirits?"
Thus, at the heart of the Sober Spirits DNA was born what would make its greatest strength and what differentiated them from all competitors: the extraction of alcohol.
Let's take the example of SoberRum 0.0%, our alternative to rum, without alcohol: after a first distillation of a real rum from the French Caribbean, coming out of a still at 70 degrees, this rum is imported to Grasse (the world capital of perfumes), in the south of France, where the famous extraction of alcohol will be made.
Extraction is a technique for separating the elements that make up the spirit after distillation. Among other things, by heating, a system of pressure and thermal shocks, it allows us to split the taste (which we recover for our range of Sober 0.0% spirits) and the pure ethanol.
This extraction is very complex and costly because we recover very little of the raw material of interest to us in Sober Spirits products after extraction. However, the ethanol is recycled in the high perfumery industry.